Why Mom Deserves A Diamond

Greatest Contest on Earth?


A hurricane is stirring at my jewelry store. Next year will be the 22nd year of the Why Mom Deserves a Diamond® contest. The magma of a volcano is brewing. Letters of love will pour into our headquarters where they will be sorted and judged. As Diamond Day approaches, a platoon of excited gemstone winners will come to Gallery of Diamonds to collect their prizes.

Is everyone ready for the greatest contest on earth?
Photo taken in 2001. Left to right:  Jo Christian, my wife Carmen Watson, and Chuong Pham.

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